Wayfair reached out to design a lush, urban oasis in Toronto's core for their launch of WayDay, the lowest site wide sale of the year. Getting involved in brand activations and brand launches has been on our list of things to do for quite some time so we welcomed the challenge of creating something fun and impactful as an attention-grabber in the busy downtown core. We arranged for a clear top tent to cover the open space and protect from rain. Blush and Bloom added heaps of florals to make it feel like a lush garden. It was such a blast digging through all of Wayfair's product (we still can't even believe JUST how much variety they have) to curate such a bright and colourful event, showcasing their outdoor category as much a possible. Pure Leaf Canada also stopped by with their amazing iced tea products to showcase their new flavours which freshly launched at the same time. Have a look through to relive the experience below! We're always excited to work on a Toronto brand activation if your company is looking to celebrate a new launch or achievement in a fun and meaningful way.